Fresh Cabs
Using inspiration from the character ‘Will Smith’ from ‘The Fresh Prince of Bel-Air’ a taxi service was branded featuring language from the programme, 80’s/90’s neon colours and patterns.
The patterns were hand painted with watercolour and rendered to create scalable vectors. The scheme aims to help youngsters get home when they can’t book a taxi as they have no money.
Project details
Designer
Chloe Turner
Client
Conran Design
Project date
June 2020